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Shopify Email

Store notifications and email marketing from Shopify.

Setup Steps

  1. 1From your Shopify admin, go to Settings > Notifications
  2. 2In the Sender email section, click Email domain authentication
  3. 3If your domain is at Cloudflare, GoDaddy or IONOS, Shopify can configure the DNS records automatically
  4. 4Otherwise, add at your DNS provider all the CNAME records that the modal shows you. They handle DKIM and SPF, and their number can vary
  5. 5Add a DMARC TXT record at _dmarc. The default record from Shopify is v=DMARC1; p=none;
  6. 6Click "I updated DNS records" and wait until the status shows Authenticated

Last step: add a rua address to your DMARC record. With it, you get a daily report of every message sent as your domain, including the ones from Shopify Email.

Create it with the free DMARC record generator

Frequently Asked Questions

Do I add a Shopify include to my SPF record?

No. The CNAME records you add during domain authentication handle SPF for your sender email address. You do not need a separate SPF TXT record for this.

What happens if my domain is not authenticated in Shopify?

Shopify rewrites your sender email address to an address like store+123@shopifyemail.com.

Can I keep adkim=s or aspf=s in my DMARC record?

Shopify recommends removing them, or changing them to adkim=r and aspf=r, for the best deliverability.

Where is your DNS?

How to add these records in the dashboard of your DNS provider:

Monitor your email authentication

Verify your Shopify Email configuration is correct and get alerts when issues arise.

Monitor 1 Domain Free - No Credit Card